Beauty Trends: From 2026 to 2027 – What Stays and What's New?

The year 2026 has flown by, and we've seen some fantastic shifts in the world of beauty and lashes. As we head into the final months of the year, we at Olimbera are already looking ahead. Which trends from 2026 will we carry forward, and what will the year 2027 bring us?

Prepare for a year where technology, natural beauty, and bold accents come together.

1. "Soft Glam" remains dominant (Trend from 2026)

In 2026, we saw a huge shift from heavy 'mega-volume' lashes to what is known as Soft Glam. This involves lashes that provide volume but look like they are your own.

• Outlook 2027: This trend continues, but becomes even more refined. In 2027, we expect an even greater focus on 'brown' artificial lashes for an even softer, ultra-natural look.

2. Sustainability and 'Vegan' Beauty (The standard)

What was a trend in 2026 will become the standard in 2027: ethical products. Consumers want to know what their lashes are made of.

• Olimbera's vision: We continue to focus on high-quality, synthetic materials that are 100% animal-friendly and long-lasting. Reusability is the ultimate form of sustainable beauty.

3. Tech-infused Beauty: Magnetic convenience

2026 was the year magnetic eyeliner and lashes broke through. The "click and go" convenience has changed the market.

• Trend 2027: In 2027, expect even thinner, invisible magnetic strips that feel even lighter on the eyelid. The technology will become so advanced that you won't see the difference from glue-on lashes, but you will experience the convenience.

4. The return of 'Color-Pop' accents

An exciting prediction for 2027 is the subtle addition of color. Don't think of brightly colored rainbow lashes, but rather black lashes with a few deep blue, purple, or burgundy hairs at the outer corners.

• The effect: This gives a mysterious sheen to your eye color without it immediately standing out as 'colored makeup'. Ideal for those who dare to experiment!

5. Skinimalism: The base must shine

The trend for 2027 is less foundation and more focus on healthy skin and expressive eyes. Lashes will become the central point of the face. Instead of 'shaping' your entire face, we let the lashes do the work of lifting the face.

Are you ready for 2027?

At Olimbera, we are on top of the latest innovations. Whether you love the classics of 2026 or can't wait for the new styles of 2027, we ensure you are always ahead of the curve.